PHOTO: Justin Kronk as featured on the gofarout website.
Central West Queensland has quite a bit common with the western plains of New South Wales – except they are more remote and even less populated. It covers seven shires and 23% of Queensland, but just 10,000 people live there.
The Regional Australia Institute (“RAI”) has told the Western Plains App we could learn something from them, and in particular their marketing campaign to get people to move there.
The campaign is called “Go Far Out” and according to the RAI co-CEO Kym Houghton the campaign “doesn’t try to pretend that the towns are anything but what they are – inland and remote.”
“It really encourages people to embrace the adventure that living in these places can bring…