PHOTO: Social media is one marketing tool that calls for attention by tourism operators.
Businesses in small towns need to make informative posts and band together to grow their trade through social media said one expert at a recent social media workshop in Lightning Ridge.
“At the end of the day businesses are trying to sell products, but people don’t generally go on social media to be sold to” Rebecca George – Business Advisor with Business HQ told the Western Plains App.
“So a post on Facebook or Instagram needs to do other things as well – for example, is the post educating people? In Lightning Ridge we might ask is that the post is educating people about how a certain type of opal is special or unique in some way…