PHOTO: BackoBourke Collective prides themselves on supporting other small Australian businesses.
Australian Made Week recently drew to a close – Western Plains App looked into whether the quintessential Aussie Made green and gold kangaroo logo has as much influence as it used to when it comes to purchasing locally created products.
In 1986, a new green-and-gold coloured “Australian Made” logo featuring a stylised kangaroo in a triangle was launched as part of the “Australian Made” campaign launched by then Prime Minister Bob Hawke.
The logo is still in use and this year, “Australian Made Week” claimed 99 per cent of Australians recognise the kangaroo image.
That may be true, but does it influence consumer purchases…