PHOTO: The popularity of soccer is expected to grow following the FIFA World Cup.
Australia cheered the Matildas to fourth-place in the FIFA World Cup, drawing the eyes of a nation who didn’t know how much they could love a sport. The enthusiasm for the women’s football competition could change the momentum of sport in Australia.
The record breaking tv attention for over two decades – at a reach of 11.15 million people in the Matilda’s match against England on August 16 – has sealed the deal on Australia’s hunger for women’s sport.
The craze has become a catalyst for what is being termed the biggest investment in women’s sport from the federal government, with $200 million being allocated to the Play Our Way program…