Image courtesy Asset College
Aggression in retail customers is an ever-growing issue especially at this time of year and Professor Gary Mortimer from Queensland University of Technology is looking into the why.
An expert in the areas of food retailing, retail marketing and consumer behaviour, the Professor has come up with four reasons customer aggression is growing.
Professor Mortimer sites the four reasons as – the concept that ‘the customer is always right’, aggressive behaviour is more likely to be shown to retail workers who lack a ‘status shield’ such as young female assistants or international students, rather than supervisors…